Rimmel is my favourite brand when buying darker lipsticks, everytime I go to buy a different shade of 'plum' I always find myself back at the Rimmel stand. I'm pretty fussy when buying lip products, I used to be a bronze/nude type of girl but now I'm loving these 'plum' shades alot. I do like a high pigmented/matt colour and the price of the Rimmel lipsticks is reasonable but here's a few of my favourite linked below.
(Top) Dark Night Water-Oops! 380 - Rimmel London Moisture Renew Lipstick - £6.49
(Middle) Rossetto 107 - Rimmel Kate Moss Matt Lipstick - £5.49
(Bottom) Electric Plum 300 - Rimmel Moisture Renew Lipstick - £6.49
Dark Night Water-Oops! - This is my newest addition and i'm in love with it. It's definitely the more 'plum' colour of them all, it's moisturising when applying so almost looks like a gloss when applied and it's also pigmented. The only bad point I would say about this is I did find myself topping up the colour but overall it's a great purchase for £6.49 you can't really complain for a drugstore lipstick.
(Rossetto) 107 - I don't actually know if the colour is called 'Rossetto' but it's a very deep red, when applying it goes on matt no shimmer or shine to the lipstick, so when applying on your lips it does feel dry so maybe using vaseline might help if you like your lips moisturised. This is my favourite out of the three, personally it makes an outfit more complete If you like deep matt shades then you should definitely give this one a try.
Eletric Plum - This is the most lightest out the three so more of a day time look if you didn't want something to pigmented although when applying I do find that you can build the colour up. It is moisturising, the colour for me goes well with a smokey eye. Also you do have to top this colour up a lot unfortunately.